Hey ladies, are you ready to shop for the best Middle Eastern brands? Find 2025’s must-haves that celebrate style and culture, from chic fashion to bold beauty!
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Find your new faves in our guide—let us get inspired!
Okay, let us talk about something exciting: Middle Eastern brands are stealing the show for women right now.
Is the Middle East like this incredible melting pot of culture, creativity, style, and the fashion and beauty scene?
It is next-level.
Whether you are hunting for a jaw-dropping dress, some game-changing skincare, or jewelry that tells a story, there is something out there for every vibe.
We have rounded up our favorite Middle Eastern brands for 2025, which we hope you love as much as we do.
These designers and creators mix tradition with a modern twist, making personal and empowering pieces.
So, grab a coffee, get comfy, and dive into the best Middle Eastern brands for women!
Why We Are Obsessed with Middle Eastern Brands
There is something so special about brands from this region.
They do not just make clothes or makeup—they tell stories.
Picture a dress with embroidery that nods to ancient traditions or lipstick made to last through a desert day.
These brands get what women want: quality, meaning, and that little spark of confidence.
Many are about sustainability or lifting their communities, making me love them even more.
Whether you are dressing up for a big event or want to feel cute running errands, Middle Eastern brands have your back.
Elie Saab (Lebanon)
Okay, who does not swoon over Elie Saab? This Lebanese designer is the king of glamour.
His dresses are like something out of a fairy tale—think sparkly details, soft lace, and shapes that make you feel unstoppable.
We are talking about gowns that stars like Zendaya and Priyanka Chopra have worn.
Whether it is a big event or you want to channel red-carpet vibes, Elie Saab’s ready-to-wear stuff is pure magic.
We are already daydreaming about his latest collection!
Nafsika Skourti (Jordan)
If you are into clothes that scream, “We are here,” Nafsika Skourti is your girl.
This Jordanian brand is about mixing bold and soft vibes—like a sharp blazer with a flirty skirt or a dress with a cool, unexpected twist.
We love how Nafsika’s designs feel.
They are perfect for standing out while still being wearable.
Every piece feels made with so much care, so it is worth every penny.
HALA (UAE)
Oh, Hala is such a gem!
Based in Dubai and started by Hala Al Shammari, this brand empowers women to own their style.
Their clothes draw inspiration from Dubai’s glitz and places like Lisbon, giving them this cool, global feel.
We are obsessed with their flowy dresses and structured jackets—they are versatile for work or a night out.
HALA’s all about breaking stereotypes, which makes me love them even more.
MYNE (Egypt)
MYNE is where it is for my minimalist gals.
This Egyptian brand, started by Yasmine Tawfik, is about keeping it simple but chic.
Think of soft cotton dresses or linen tops in colors like beige, blush, or sage.
It is the kind of stuff you can wear daily and still feel put together.
We love that MYNE’s pieces are so comfy but still look elegant.
How do they do that? Perfect for building a wardrobe that lasts.
Kayfi (Saudi Arabia)
Saudi fashion is having a moment, and Kayfi is proof.
Launched in 2020, this brand does modest fashion fresh.
Their abayas and dresses mix classic vibes with pops of personality, so you feel covered but never bored.
We love that Kayfi celebrates Saudi culture while making clothes that work for any woman, anywhere.
Their online shop is super easy to browse, too!
Huda Beauty (UAE)
Huda Kattan is a legend.
Her brand, Huda Beauty, is a go-to for makeup that’s fun and fearless.
Huda’s got something for everyone, From iconic eyeshadow palettes to lipsticks that stay put.
We love that her products work for all skin tones—such a game-changer.
If you have not tried her foundation yet, it is like a filter in a bottle.
Trust me, you will want to play with her whole line!
Asteri (Saudi Arabia)
Asteri, started by Sara Al Rashed, is my new obsession.
This Saudi brand makes makeup built for real life—like, it stays on even in crazy heat.
Their stuff is vegan, cruelty-free, and even refillable, which is fantastic for the planet.
We are hooked on their lipsticks and highlighters—they give you that glowy, confident vibe.
It is like they get what Arab women need but make it universal.
Moonglaze (Saudi Arabia)
Moonglaze is the brainchild of Saudi influencer Yara Alnamlah, and it is all about keeping it real.
Their highlighters and blushes give you that “lit from within” look without being over the top.
We love how Yara is all about beauty as a way to feel good about yourself.
If you want makeup that feels like a little hug, Moonglaze is it.
Their highlighter is my go-to for date nights!
Azza Fahmy (Egypt)
Wearing Azza Fahmy’s jewelry is like wearing a piece of history.
This Egyptian brand has existed since 1969.
It crafts necklaces and rings with designs inspired by poetry and ancient symbols.
Every piece feels so special, as if it is telling a story.
We love their stuff for gifting—or, let us be real, treating myself.
It is perfect for adding a little magic to any outfit.
L’Afshar (UAE)
If you are into accessories that make people go “whoa,” check out L’Afshar.
Founded by Lilian Afshar in Dubai, this brand makes the coolest clutches and bags.
They are all sleek and artsy, like something you would see in a gallery.
We love how their pieces can transform a simple dress into a whole look.
Grab one for your next big event!
What Makes These Brands So Cool
Here is the thing: these brands are not just about stuff to buy.
They are about feeling good and supporting something bigger.
Many of them focus on eco-friendly materials or work with local artisans, which is fantastic.
Kayfi helps Saudi women keep traditional crafts alive, and HALA’s all about smashing stereotypes.
When you shop these brands, you are not just looking cute—you are part of a community that values creativity and culture.
How to Get Your Hands on These Gems
The best part?
Most of these brands are super easy to shop.
Elie Saab and Huda Beauty are at big retailers like Sephora or Farfetch, but smaller ones like MYNE and Asteri have their websites with worldwide shipping.
We love following them on Instagram for outfit inspiration and new releases—plus, they sometimes drop discount codes!
If you are in the Middle East, pop into boutiques in Dubai, Cairo, or Riyadh for a fun shopping day.
Trivia Time!
Did you know Huda Kattan started Huda Beauty as a blog before it became a makeup empire? Her passion for sharing tips became a global brand—talk about a glow-up!
Let us Wrap It Up
We do not know about you, but we are so excited to shop these Middle Eastern brands!
Whether it is Elie Saab’s dreamy dresses, Huda Beauty’s bold vibes, or Azza Fahmy’s timeless jewelry, there is something here for every woman to love.
These brands make you feel confident, connected, and extra—and who does not want that?
So, go check them out, play with new looks, and have fun expressing yourself.
Want more style tips?
We have tons of articles on everything from sustainable fashion to beauty hacks.
Poke around our site, and let us keep the inspiration flowing.
Happy shopping, friends!
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